Marketing Director
Company Name: Hurify Inc. | Dates Employed: May 2018 – Current | Location: Bellevue, USA
- Driving Marketing Strategy & Execution for a Blockchain based IoT platform
Digital Marketing Program Manager
Company Name: IBM | Dates Employed: Oct 2013 – Feb 2015 | Location: Bengaluru, India
- Created digital marketing campaign strategy for optimal marketing mix including Search Engine Advertising, Search Engine Optimization, Social Media, Content Syndication, Email, Web, Nurture, Mobile marketing, and eCommerce.
- Owned ECM’s offer preparation process of creating White Papers, Case Studies, Infographics, Video, Solution Brief, Product Guide, Flyer, etc.
- Developed Search Engine Optimization Strategy for ECM’s web presence and ensure all content is search engine optimized to drive top keyword rankings for key search terms
- Analyzed monthly traffic reports to recommend Web Marketing Schemes (Free Trials, Direct mail, Email, Affiliate, and Traffic Partners) for maximum online presence, guide editorial, product development, and commercial decision-making processes.
- Partnered with geo teams to support local digital activation and sustainment in 14 markets around the globe through ‘translation’ of offers, weekly check-point calls, enablement sessions and monthly newsletters.
- Managed the social media strategy across ECM’s business units to ensure appropriate branding and brand messages are used across campaigns.
- Analyzed and identified the main drivers for campaign effectiveness and Marketing ROI, including setting clear campaign KPIs, tracking campaign impact, optimization and competitive click-through rates for SEM keywords.
- Program managed signature events and roadshows from inception to closure (manage Social Media integration, event boosting, agenda development, communication plan, audience acquisition, testimonials and guest speaker tracks).
Marketing Information Analyst
Company Name: IBM | Dates Employed: Mar 2011 – Sep 2013 | Location: Bengaluru, India
- Business & Marketing Pipeline Analysis
- Pipeline Management – provide actionable intelligence for pipeline creation & progression
- Predictive modeling – near accurate benchmark for pipeline build
- Pipeline Health Analysis – build quality, age & progression
- Trend & Root Cause Analysis – identify target shortfall
- Campaign/Events Effectiveness – ROI Index, identifying effectiveness of programs & tactics, gaps and trends in the performance of events executed WW for reassessing events planning and strategy for future
- Marketing analysis & sales performance and suggest action plans to leadership teams
- Business planning and strategy articulation to meet the targets
- Budget/Fall Planning
Associate Manager – Retail & Consumer Vertical
Company Name: HCL Technologies | Dates Employed: Mar 2009 – Mar 2011 | Location: Noida, India
- Pre Sales & Bid Management
- RFI/RFP Proposal Response
- Pricing – FTE estimation
- Collateral development – Sales kit, Account Plans; Capability brochures
- Sales Support – Opportunity Qualification (Bid/No Bid; Business Case & Value Propositions
- Competitive and Business Intelligence Analyst
- Revamp of HCL External Retail Website
- Analyst connect for Retail division
Business Analyst
Company Name: HCL Technologies | Dates Employed: Oct 2008 – Feb 2009 | Location: Noida, India
- Functional domain guidance & BA
- Requirement gathering
- Project documentation